Scan123 is a SaaS-based document management solution for car dealerships and other paper-based businesses. They ‘ve helped over 1,200 businesses save money and modernize their operations by transitioning their paper files into cloud-based document storage. Their objective was to increase top-of-funnel leads and support the efforts of their sales team to close bottom-of-funnel opportunities.
We began by creating a series of SEO-based blog posts that were sent to Scan123’s existing list. We then worked with the sales team to hone their messaging and dial in their workflows to ensure that prospects were being effectively nurtured. A new brochure, explainer video, and landing pages were created to support the sales process, and PPC ads were built to increase top-of-funnel leads. We are now working to reposition Scan123 so they can expand into adjacent markets and increase the pool of potential customers.