Use battlecards to increase sales performance and lead conversion

Battlecards are an incredibly useful tool to help your team win more deals. A Battlecard is a short, one page competitive overview of a specific competitor that breaks down strengths and weaknesses in an easily digestible format. The purpose of a battlecard is not to give an in-depth research report on every single piece of feature-functionality, but rather to provide talking points and cues that can be used on the fly during a call or meeting.

Battlecards are an incredibly useful tool to help your team win more deals. A Battlecard is a short, one page competitive overview of a specific competitor that breaks down strengths and weaknesses in an easily digestible format. The purpose of a battlecard is not to give an in-depth research report on every single piece of feature-functionality, but rather to provide talking points and cues that can be used on the fly during a call or meeting.

Use battlecards to increase sales performance and lead conversion

Battlecards are an incredibly useful tool to help your team win more deals. A Battlecard is a short, one page competitive overview of a specific competitor that breaks down strengths and weaknesses in an easily digestible format. The purpose of a battlecard is not to give an in-depth research report on every single piece of feature-functionality, but rather to provide talking points and cues that can be used on the fly during a call or meeting.

Battlecards are an incredibly useful tool to help your team win more deals. A Battlecard is a short, one page competitive overview of a specific competitor that breaks down strengths and weaknesses in an easily digestible format. The purpose of a battlecard is not to give an in-depth research report on every single piece of feature-functionality, but rather to provide talking points and cues that can be used on the fly during a call or meeting.

Company X’s client experience team does not respond quickly to support tickets leaving customers to fend for themselves. Our company responds to all incoming tickets within one hour and also has a support chat feature that is available 24 hours.

Weaknesses and how to attack

Battlecards are an incredibly useful tool to help your team win more deals. A Battlecard is a short, one page competitive overview of a specific competitor that breaks down strengths and weaknesses in an easily digestible format. The purpose of a battlecard is not to give an in-depth research report on every single piece of feature-functionality, but rather to provide talking points and cues that can be used on the fly during a call or meeting.

Weaknesses and how to attack

Battlecards are an incredibly useful tool to help your team win more deals. A Battlecard is a short, one page competitive overview of a specific competitor that breaks down strengths and weaknesses in an easily digestible format. The purpose of a battlecard is not to give an in-depth research report on every single piece of feature-functionality, but rather to provide talking points and cues that can be used on the fly during a call or meeting.

Innovatorytheme

Innovatorytheme

Ben Thiefels is a Pragmatic certified product marketer and strategist with demonstrated success helping companies better understand their customers. Through win-loss interviews and competitive research he helps organizations foster a customer-centric approach to both marketing and sales enablement to increase sales efficacy and bottom-of-funnel conversion.

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