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My name is Ben Thiefels (thee-fuls). I’m a Pragmatic certified product marketer and content strategist with demonstrated success helping growth-stage SaaS companies communicate their value, differentiate their products, and build experiences that drive results. I bring a customer-centric approach to my work and have a talent for distilling complex, technical products into compelling content for both internal and external audiences.

Web strategy and design for a blockchain cyber security startup

How we work together

All engagements are 100% custom, so just let me know what you want to accomplish and we’ll figure out a way to make it happen.








Web strategy & design

Your website is one of the most important investments you can make in your business. It should have a clear objective, backed up with impactful content that is presented in an intuitive, user friendly format. We’ll work together to create a site experience that communicates your value and drives leads and revenue. 








Content strategy

Creating a succinct and engaging narrative that tells your story is no small task. Structuring that narrative to fit different mediums like your website, social media profiles, landing pages, and blog is even more challenging. We’ll work together to create a coordinated plan to ensure your message is consistent and impactful across all of your digital properties.








Value & positioning

You’re an expert in your field but sometimes it can be difficult to hone in on exactly how to distill and position your product or service for different audiences. We’ll work together to assess the both competition and the market, to create a messaging and positioning strategy you can use as your north star for all of your marketing and content efforts. 








Design retainer & one-off projects

Business needs change depending on the day. Monday it may be email templates and social ads. Tuesday it might be landing pages and print collateral. Not to worry, I operate as part of your team, pivoting as necessary, and tackling projects as they arise. No scoping or change orders, just high-quality work delivered when you need it. Have a quick one-off project? That’s fine too!

How I can help

Having worked in both UX strategy and marketing, I have a dynamic skillset which enables me to tackle both analytical and creative projects. 

Web strategy &
design
Persona
creation
Print
design
Information
architecture
Wireframes &
prototypes
Competitive
research
Messaging &
positioning
Go-to-market
strategy

If someone doesn’t think there is ROI in design, then they haven’t worked with someone of Ben’s caliber. He is an outstanding creative with a knack for conversion-oriented design. He’s particularly good at understanding business goals and translating them into a highly functional page design that increases engagement, conversion rate and revenue. 

Tyler Stample, Managing Partner, Digital Ventures

Ben is a proven Marketing pro who knows how to get the job done with the right strategies. It’s his keen sense for brand positioning, his succinct content strategy, and his diligence with acquisition tactics that have brought his clients success. His tenacity is unrivaled.

David Nguyen, Founder, Arthur UX

Ben is an amazingly talented marketer. The combination of creative thinking, versatility, emotional IQ, and his ability to absorb and simplify complex concepts is uncanny. I so enjoyed working with him as we worked to mature Cordial’s messaging and bring a technical product to market. He’s one I’d invest in regardless of the business. 

David Baker, CEO, Salire


Get in touch

Have a project in mind, or questions about an engagement? Fill out the form below and I’ll be in touch shortly to set up a time to chat.