Transcepta is a SaaS-based AP Automation company. Over the past 11 years they have experienced steady growth and reached profitability. Their objective was to increase growth rate and valuation to create the opportunity for a meaningful exit after years of hard work.
To accomplish their goal we worked to reposition their product to appeal to a broader market segment and build a new core messaging strategy. We then applied their new messaging across their marketing and sales materials to align their team and create consistency. We are now working to increase top-of-funnel lead generation and accelerate bottom-of-funnel sales efforts.